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April 14 2016

brollStock2

3 tips to think of the best keywords to your stock video footage


stock video footage

In this digital era, the interest in audiovisual content continues to grow while i write this article and naturally, the market starts to turn to video producers after which more and more people join the stock video market to generate a number of this content, making this industry a lot more competitive. Let’s talk about how keywords can help you get in the front from the line.

royalty free video
In a never-ending sea of content, you have to make your stock video clip stand out from the crowd and quality is not the only factor in place. Young people need to fulfill B-roll footage needs plus they need to do it quickly, industry is likely to stay with the initial couple of royalty-free video clips that can somewhat fit their video productions as an alternative to spend more time trying to find the ideal piece of b-roll footage on their behalf.

This is why, as a b-roll footage producer, you should start thinking about enhancing search results and the response to this matter is: keywords.

Keywords are exact terms, meaningful symbols, powerful keywords, these related to stock video footage. The smart usage of them will place your royalty free video clips in the first results. The bottom line is to think like your audience: once you’ve assembled your B-roll package consider, “If I need this exact bit of B-roll footage, what would I type?”


1.    Define the tone
What message may possibly be transmitted together with your stock video footage? What’s the main idea enclosed inside your B-roll package? Is it designed to inspire or to entertain? The usage of stock footage will surely shape up the tone of the production, so I recommend you are taking a few minutes to think about different goals your B-roll packages can serve. Create a list of words that best represent the sentiments you want to wake within your audience.

For example, if you have a collection of royalty free videos that portray a normal woman carrying a normal life, then you can say this b-roll footage may be used you to “inspire” people and get them involved in a “fitness” and “healthy lifestyle” by showcasing the benefits of “working out”. See? We easily developed the first four keywords to get a B-roll package with stock video clip about workout.

2.    Symbols, symbols, symbols
Let's imagine, let’s say the subject is love. Now, that’s a broad concept, right? When coming up with keywords for your stock video footage, think of the images that best represent the storyplot, what can you see inside the royalty-free video clips that represent love? Can it be “flowers”, “hearts”, “kisses”? Think of the symbols as part of your B-roll footage.

3.    Think just like the cinematographer in you
Customers are also trying to find specific techniques, kinds of shots, and visual factors that carry out certain purposes in various storylines. Are you utilizing a high or a low contrast? Does your B-roll package include timelapses or slow motion shots? What resolution are you currently shooting in? Consider all the angles and frames, you may be using dramatic close-ups or beautiful long shots for landscapes. Most of these elements are extremely relevant and really should be considered when coming up with your keywords.

Bonus tip: let’s consider the Internet as a big ocean of content. A great opportunity for anyone on the market that wants to share new, exciting content. However, in order to stand out from tons of generic royalty-free video clips, it’s a good idea to focus on a niche, make the pond smaller and succeed. B-rollStock.com is creation only stock footage agency focused on B-roll footage with a stock footage library composed of handpicked B-roll package producers from all of around the world.

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Schweinderl